Put Into Perspective.

Occam is a public relations firm in Jakarta with one conviction: the clearest message wins. We turn complex messages into clear, incisive narratives for brands across Indonesia, and we deliver results you can measure.
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The Challenges

Communication today is noisy. Your message doesn’t have to be.

Every brand we meet is fighting the same five battles:

Cutting through the noise

Getting heard in a market that never stops talking.

Building real relationships

Connecting with the media and stakeholders who shape your reputation.

Staying consistent

One message, across every channel, without losing its direction.

Protecting your reputation

Staying prepared in a landscape that changes by the hour.

Proving it worked

Measuring impact with data, not anecdotes.
We built Occam to win all five.
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The simplest solution is often the best.

Our Philosophy

Our name comes from Occam’s Razor, and it is more than a name. It is how we work.

We eliminate clutter, challenge convention, and focus everything on the message that matters.

Strategy without the jargon. Creativity without the chaos. Results without the guesswork.

What we do

Three strategic pillars, delivered by eight capabilities.

Strategic Counsel & Planning

We start with the thinking: market analysis, message strategy and a plan built around your business objectives.

Reputation Management

We protect and build how you are seen, with proactive monitoring, risk mitigation and narrative building.

Stakeholder Relations

We build the relationships that shape your operating environment: media, communities, employees and the people who matter.

Why Clients Choose Us

We empower brands to communicate with impact.

Jakarta is home. Global is the standard.

Indonesian market expertise, delivered to global standards.

A media network that answers our calls.

Strong relationships across Indonesia’s newsrooms.

No templates.

Strategies customized to your needs, never recycled.

Full attention, 
every engagement.

Communication professionals who treat your brand as if it were the only one.

Proof, not promises.

Every campaign reports outcomes you can take to the board.

Clients

Some of the brands
we’ve put into perspective we’ve put into perspective.

featured work

The work, measured.

Waze

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As the world's largest community-based navigation app, Waze users or ‘Wazers’ in Indonesia are also growing with more than 3 million active users.
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Amadeus

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Amadeuss is a global leading travel technology company with solutions on air traffic management system, airline control and online travel agent (OTA) platform.
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Opera Software

Opera is a freeware web browser for Microsoft Windows, Android, iOS, macOS, and Linux operating systems, developed by Opera Software.
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Sarah Tanuwijaya

We’ve worked with a few PR firms in Jakarta, and Occam is the first one that treated media relations as strategy, not just distribution. Every placement felt earned, not bought.

Marketing Director, Zumba Indonesia

Reza Pratama

When our crisis hit, Occam was on a call with us within the hour. No panic, no generic playbook — just a clear plan built around what our audience actually needed to hear.

VP Corporate Affairs, AFTECH (Asosiasi Fintech Indonesia)

Amanda Wijaya

Occam didn’t just write our press releases — they understood our business well enough to know which stories were actually worth telling. The difference showed up in the coverage we got.

Head of Communications, Singapore Oceanarium

Partner Firms

Global reach,
local expertise.

For campaigns that cross borders, we work with a trusted network of partner PR firms worldwide, delivered with the local judgment only an Indonesian firm can bring.
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Articles

Insights, In Perspective.

Industry insight and company news from Occam, cut down to what matters.

Expect the Unexpected: Public Relations Lessons from Murphy and Wioo

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Riding the Waves of Change: Leadership Tips for the 2024 Global Economy

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Occam Lab Talk Eps. 4: Importance of Media Relations in PR for Companies

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Bouncing back: How resilience can help millennials achieve their pending goals

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Occam Lab Talk Eps. 3: PR Trends in 2023

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2023: A critical year for chief communications officers?

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Live Shopping: The Future of Retail

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Why Brands Should Invest in Public Relations?

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What Fresh Graduates Need to Prepare to Get into PR Industry

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Let us put your communications into perspective.
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Careers

Considering a career in PR?

We are a team of digital natives with a fearless streak and a simple standard: think critically, create incisively, and measure everything.

Expect real development budgets, honest feedback, and work designed to cut through.
Collaboration
Learning
Effort
Accountability
Respect
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