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About Occam

Our name is our philosophy.

In the 14th century, William of Ockham proposed a radical idea: when faced with competing solutions, choose the simplest one that works. Seven hundred years later, we built a public relations firm on it.
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Our story

Born contrarian.

Occam was founded in 2016 with a contrarian conviction: Indonesian public relations had become too complicated, too formulaic and too comfortable. We put our philosophy in our name and committed fully to incisive thinking and trailblazing strategies.

Occam was founded in 2016 with a contrarian conviction: Indonesian public relations had become too complicated, too formulaic and too comfortable. We put our philosophy in our name and committed fully to incisive thinking and trailblazing strategies.

At a glance

Company facts

PT Occam Komunikasi Indonesia is a public relations firm founded in 2016 by Septa Bakti Perdana and Radhytia Arghawisha and headquartered in South Jakarta, Indonesia. With a team of 20, the firm provides corporate and marketing communications services, including media relations, crisis communications, internal communications, digital and KOL communications, media monitoring, media training, event management and message creation, to local and global companies.

Clients

Brands that have trusted us with their story.

Citi
Allianz Indonesia
Hilton

The logo

The philosophy
is in the logo, too.

Look closely at the wordmark and the philosophy stares back.

  1. The “O” is perspective. The three-dimensional letter sees the bigger picture before deciding: perspective, made visible.
  2. The “c-c-a” is rhythm. Consistency, the discipline of improving step after step.
  3. The blade is the razor. Between the “a” and the “m,” the negative space forms a blade: Occam’s Razor itself, cutting the noise and keeping what matters.
  4. The “m” is pillars. Twin curves, strong and flexible, the shape of collaboration.

Vision & Mission

Our Vision

To be the most reliable communications partner, renowned for turning complex messages into clear, impactful narratives.

Our Mission

To empower clients by simplifying complexity: straightforward solutions, pragmatic creativity and strategies that serve today’s goals and tomorrow’s ambitions.

Our Promise

“Put Into Perspective” is not a tagline. It’s a commitment. Three pillars hold it up.

Strategic Excellence

We plan meticulously and execute precisely, so you can see your options clearly and move forward with confidence.

Clarity & Impact

We distill complex ideas into narratives that are understood, remembered and acted on.

Reliability

We turn insights into precise actions and deliver dependable results, every time.

Our Values

Six things we won’t compromise.

Our promise to every client.

Integrity & Trust

Truth and transparency in everything we do.

Practical Advisory

Candid counsel, even when it’s not what you expected to hear.

Innovative Thinking

Fresh solutions drawn from expertise across industries.

Mutual Partnership

Open communication and mutual respect, always.

Simplicity & Clarity

We declutter; we never complicate.

Results-Driven

Measurable outcomes, demonstrated with clear data.

OUR TEAM

The people behind the perspective.

Septa Perdana

Chief Executive Officer (CEO)
Septa co-founded Occam in 2016 and leads the firm as CEO, with more than 15 years of experience in the communications industry.
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Radhytia Arghawisha

Chief Operating Officer (COO)
Wisha co-founded Occam in 2016 and leads its operations as COO, with more than 15 years of experience in the communications industry.
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Global network

Global reach,
local expertise.

When your campaign spans markets or goes beyond PR, we work with trusted partner agencies worldwide and bring the local judgment only an Indonesian firm can.
Explore our global network
Fearless by nature.
Clear by choice.
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