PR services in Indonesia
Three strategic pillars, delivered by eight capabilities.
Strategic Pillars
The thinking, the reputation and the relationships.
Strategic Counsel & Planning
Reputation Management
Stakeholder Relations
Capabilities
Eight capabilities deliver the pillars.
Message creation & storytelling
Media Relations
Digital & KOL Communications
Internal Communications
Crisis Communications
Event Management
Media Monitoring & Social Listening
Media Training & Spokesperson Coaching
Case Studies
See the strategy
in action.
Waze
Amadeus
Opera Software
FAQ
How do you measure PR success?
By message penetration and outcomes, not clip counts. Every engagement reports the share of coverage that carried your key messages, the sentiment and the tier of outlet, so you see impact, not just activity.
How long before we see results?
It depends on the goal. A launch or event can earn coverage within days; building reputation and message penetration is a compounding effort measured over months. We set milestones with you at the start and report against them, so progress is visible from the first month.
Do you work on retainer or by project?
Both. Retainers suit ongoing reputation and media programs; project engagements suit a launch, an event or a single campaign. We recommend the structure that fits your goal and budget.
Can you guarantee coverage?
No, and be wary of anyone who says yes. Guaranteed placement is advertising. We earn coverage with stories journalists actually want, which is why it lasts.
What makes Occam different?
We measure message penetration and outcomes, not clip volume. We work natively in English and Bahasa Indonesia and bring global standards to the local market. Senior people stay on your account, so you get experienced counsel on every engagement, not a pitch from seniors and delivery by juniors.
How fast can you respond in a crisis?
Our crisis team is available 24/7. We help you prepare before anything happens, and when a crisis breaks we move fast, because the first hours shape the story.
Do you work in English and Bahasa Indonesia?
Yes. We work natively in both, with materials, spokesperson support and media relationships across Indonesia’s national, business and trade press.
Which industries do you work with?
Local and global companies across financial services, technology, energy, hospitality, healthcare and consumer goods, among others. The approach adapts to the sector; our standards do not.
Can you work alongside our in-house team or another agency?
Yes. We complement in-house teams and fit within an agency roster, leading where we add the most and supporting where you need an extra pair of hands. Our strategy, media relationships and experienced counsel come with us either way.
How do we get started?
Tell us the problem in front of you. The first conversation is free. We will recommend the right capabilities and propose a plan, with a way to measure it.
Where is Occam based, and do you work with companies outside Indonesia?
Occam is based in Jakarta and works with brands across Indonesia. We also work with companies headquartered outside Indonesia that are entering the Indonesian market or still exploring it. For campaigns beyond Indonesia, we work with partner agencies in our global network.