Media Relations
We don’t blast press releases. We earn coverage.
Our Approach
Our bread and butter, and we say it proudly.
Media relations is one of the most sought-after strengths at Occam, by our clients and by our international agency partners. The work goes beyond connecting you with the right media: it is about earning journalists’ trust, gaining their support and making sure your stories get picked up and told right.
Indonesia’s newsrooms are flooded with press releases and ignore most of them. Coverage goes to stories that serve their readers, delivered by people journalists trust. So we shape every pitch around the newsroom’s audience, not just your announcement, and time it for when it matters.
What We Deliver
What earning coverage. takes.
Media strategy and outreach
Story angles and pitching
Interviews and exclusives
Global-to-local adaptation
Press office
Reporting that counts outcomes
FAQ
Which media does Occam work with?
Newsrooms across Indonesia: national dailies, business and financial press, and technology and lifestyle media.
How do you measure media relations success?
By the quality and tier of coverage, message penetration and your share of voice against competitors.
Can you guarantee coverage?
No, and be wary of anyone who says yes. Guaranteed placement is advertising. We earn coverage with stories journalists actually want, which is why it carries credibility that paid space cannot.
Do you work with media outside Jakarta?
Yes. Our relationships reach national media based in Jakarta and regional outlets across Indonesia.
How do you get a story picked up?
With a newsworthy angle, the right journalist and the right timing. Relationships open the door, but the story earns the coverage: we shape it to serve the newsroom’s audience, not just your announcement.