After not conducting any PR-related activities for the last 3 years in Indonesia, LaLiga promoted Spain’s top female badminton athlete Carolina Marin in 2017, as she was about to compete in the “Indonesia Open Cup”. The engagement involved not only prominent media houses in Indonesia, but also consumers, fans and badminton academies. Occam assisted in developing the whole plan and concept for the event, in which attracted over 50 media attendance and 60 news coverage.
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