Occam assisted AXA GI when it launched MyPage, its latest apps for customers to find information and purchase insurance products online. This was the first time AXA GI runs this kinds of online platform, however, created significant traction from the media when it conducted the launch. Occam assisted with messaging, content development, media relations, event concept development and execution. The result was it generated 61 news articles with an ad value of over IDR 1,1 billion and 3 billion PR value.
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