Crisis Communications
When everything is noise, clarity is survival.
Our Approach
We keep you in control while the story is still being written.
A crisis doesn’t wait for your next planning cycle. A regulatory inquiry leaks, a product fails publicly or a post goes viral for the wrong reason. We help you stay in control through strategic, timely and decisive communication, whether we are preparing you before a crisis or managing one that is already breaking.
True to our name, we cut to what matters: one clear assessment, one coherent narrative, one disciplined response. No panic, no spin, no 50-slide deliberations while the story runs away from you. The goal is to limit the damage, keep stakeholders informed and protect the trust you have built.
What We Deliver
What staying in control takes.
Crisis preparedness

Simulation exercises
Spokesperson readiness

24/7 crisis response
Stakeholder communication

Recovery and reputation rebuilding

Singapore Oceanarium:
A reopened aquarium had to overcome the perception that it was just for children, in a crowded tourism market, and needed authentic Indonesian voices ahead of its public opening. We reframed the category itself, moving the story from aquarium to marine institution and letting conservation and science carry it to adult and family audiences.
A localized teaser release, a curated media trip and a pre-trip briefing produced more than 30 coverages and social posts from National Geographic Indonesia, IDN Times, Kumparan, Fimela and Liputan6. The lesson: reframe the category, not just the venue, and an old attraction becomes new news.

FAQ
How fast can Occam respond to a breaking crisis?
Our crisis team is available 24/7. Call us as soon as something breaks, because the first hours shape the story.
Can you help before anything goes wrong?
That’s the best time to call us. Preparedness work such as manuals, protocols, simulations and media training is the difference between a managed incident and a runaway story.
Do you work with companies outside Jakarta?
Yes. We serve clients across Indonesia, with a media network that spans the country and a global partner network for cross-border issues.
What does a crisis engagement cost?
Preparedness programs are scoped as fixed projects; live response is structured by intensity and duration. The first conversation is free and confidential.
How do you work with our legal team in a crisis?
Closely. Communications and legal have to move together. We coordinate with your counsel so that what is said publicly protects the company legally and reputationally at the same time, never one at the expense of the other.
